Cloud Hire

is looking for a dynamic marketing professional to lead Retail Marketing initiatives across North and East India. In this role, you will be responsible for driving store footfalls, managing on-ground activations, and ensuring consistent brand presence through effective merchandising and local store marketing (LSM) strategies.

Key Responsibilities

• Retail Strategy: Develop and implement localized marketing strategies to enhance brand visibility and drive customer traffic at the store level.
• On-Ground Activation: Execute marketing campaigns, seasonal offers, and on-ground activations with a focus on high engagement.
• New Store Launches: Create and execute hyper-local marketing plans for new store openings using data-driven insights.
• Merchandising & POP: Oversee in-store branding and point-of-purchase (POP) materials to ensure high-quality visual standards.
• OOH Media: Plan and execute out-of-home (OOH) media campaigns across the North and East regions.
• Vendor Management: Collaborate with agencies and vendors to ensure cost-effective and timely execution of all initiatives.
• Performance Analysis: Track campaign effectiveness and analyze store performance to refine future marketing calendars.

Required Skills

• Retail Expertise.
• Creative Adaptation.
• Project Management
• Analytical Thinking

Qualifications & Experience

• Must hold an MBA degree.
• 3–6 years of experience in retail marketing or a related field.
• C Mid-level Management.

Important Skills:

If you are listing this for candidates, highlight these three core areas:

1. Hyper-Local Marketin
2. Visual Merchandising.
3. Budget Optimization