Job Title: Marketing Manager

Location: Work from Home

Compensation: ₹2.2 LPA (Fixed) + ₹70,000 (Variable Performance-Based)

Employment Type: Full-time

About IIMWATPI:

IIMWATPI is an initiative dedicated to guiding MBA aspirants through every stage of the CAT and B-school admission journey. With mentorship from top B-school alumni, we provide trusted resources, strategies, and community-driven support for aspirants across India.

Role Overview:

We are looking for a dynamic Marketing Manager to lead and execute our digital and community marketing efforts. The ideal candidate is creative, analytical, and passionate about brand building in the education and test-prep space.

Key Responsibilities:

• Strategy & Planning: Develop and execute digital marketing strategies to increase reach, engagement, and conversions.
• Content & Social Media: Oversee social media presence (Instagram, LinkedIn, YouTube, Telegram, etc.) and coordinate content calendars and campaigns.
• Community Marketing: Drive engagement within student and aspirant communities, managing collaborations, contests, and live events.
• Campaign Management: Plan, execute, and optimize paid and organic campaigns across multiple platforms.
• Performance Tracking: Monitor analytics, generate reports, and drive data-backed marketing decisions.
• Brand Partnerships: Identify and collaborate with influencers, institutes, and brands relevant to the MBA prep ecosystem.
• Team Coordination: Work closely with content, design, and operations teams to ensure smooth campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in digital or community marketing (preferably in EdTech or test prep).
• Strong understanding of social media trends, SEO, and content marketing.
• Excellent communication and coordination skills.
• Creative mindset with an analytical approach to growth.

Perks & Benefits:

• Work-from-home flexibility.
• Opportunity to work with top B-school alumni and mentors.
• Performance-based variable pay (up to ₹70,000 annually).
• Growth-oriented, learning-focused environment.